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Ulta Beauty Joins TikTok Shop

Ulta Beauty becomes the first US specialty beauty retailer to launch on TikTok Shop, making the case for partnership rather than competition with the platform’s beauty e-commerce business.
Shakira's hair-care brand Isima is one of the first to launch on Ulta Beauty's new TikTok Shop.
Shakira's hair-care brand Isima is one of the first to launch on Ulta Beauty's new TikTok Shop. (Isima)

On Mar. 17, Ulta Beauty will become the first specialty beauty retailer in the United States to partner with TikTok Shop, the beauty giant announced during its Mar. 12 earnings release.

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Further Reading

Ulta Beauty Expands to Kuwait

The American retailer is continuing its global rollout with its first store in the Middle East on Nov. 7, featuring luxury brands like Augustinus Bader and Tom Ford Beauty.

Ulta Beauty Launches Marketplace

As Amazon gains beauty market share, the American speciality retailer is the latest to unveil a marketplace aimed at increasing its e-commerce penetration.

About the author
Liz Flora
Liz Flora

Liz Flora is a Beauty Correspondent at Business of Fashion. She is based in Los Angeles and covers beauty and wellness.

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