The Best of BoF 2017 | Beauty

1. How to Build a Beauty Brand in the Digital Age

Source: Shutterstock

In an era of authenticity, agility and hyper-engagement, Sarah Brown asks the beauty industry’s brightest stars about what works and what doesn’t.

2. Tracking the Rise of ‘Clean’ Beauty

Source: Shutterstock

Non-toxic beauty is more than a trend: It’s a health issue, a political issue — and a business opportunity. As the market shifts and consumers demand more from their products, will the establishment finally catch on? Sarah Brown reports.

3. Unpacking the Fenty Frenzy

Cover FX's Nude is Not Beige campaign, and Instagram images from Clinique, Fenty Beauty, Estée Lauder | Illustration by Nerea Verdejo Blanco for BoF

Sarah Brown examines what the blockbuster success of Rihanna's Fenty Beauty says about the industry's race problem.

4. K-Beauty: From Fad to Fixture

Peach & Lily's Peach Slices CVS collaboration | Source: Courtesy

Korean beauty is transcending its cult of cute, riding a wave of remarkable innovation. Will it last, asks Sarah Brown, and what does it mean for the industry’s established superpowers?

5. Estée Lauder vs. L’Oréal: Who’s Winning Beauty’s Arms Race?

Source: Costanza Milano for BoF

The world’s leading beauty conglomerates are buying buzzy indie brands left and right to stay competitive in a fast-changing market. But who is making better bets?

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