Remedy Place Will Open New SoHo Location

NEW YORK — Remedy Place, known for rebranding the spa experience by attracting men (and women) with popular athletic recovery treatments like the Drake-approved ice baths, will unveil a 7,400-square-foot club at 11 Greene Street near Canal Street this September. The fast-growing company founded in 2019 is on track to book 75,000 reservations this year — up from 60,000 in 2023 — across its two existing locations in Los Angeles and New York’s Flatiron neighbourhood.

The new space, furnished with dark brown wood panels and lighting from design studio Apparatus, will be its “largest and most elevated,” says Dr. Jonathan Leary, its founder and CEO. It is part of its ambitious multi-year expansion plan to operate 16 clubs across the US, targeting two openings annually. This winter, the company plans to open a fourth location in Boston’s Seaport district.

For Remedy Place, its ambitions to scale come at the right time. In the United States, the wellness market, which includes anything from nutritional supplements to spa treatments, has reached $480 billion in 2024 growing at 5 to 10 percent per year according to a recent McKinsey study. The study also claims that Millennials and Gen-Zers spend more on their physical and mental well-being than previous generations.

In New York, the new Remedy Place joins a growing number of establishments targeting health-conscious residents such as Happier Grocery (which visitors dubbed the city’s version of LA’s Erewhon on social media), the Sporty and Rich Wellness Club (body and facial treatments), Bathhouse (thermal pools and hammams), and The Well New York (full-service spa, cafe and fitness space) which all have opened in recent years.

“All of these types of places will be on every corner. It’s really good for the industry because the whole world needs to feel better, not one company or one individual can do it so everyone can have their spin,” says Dr. Leary. “But the big differentiating factor for Remedy is that all of our services are made to be social [and in a luxurious setting].”

In the new space, visitors can experience signature Remedy Place treatments like ice baths or IV drips for energy, and new experiences like AI-powered deep tissue bodywork. Customers can also book wellness treatments at their homes or attend branded activations at cultural events such as Coachella.