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The Omani fragrance house
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Luxury fragrance houses like Marc-Antoine Barrois, Amouge and Krigler are pouring investment into their retail spaces, master perfumers and artisanal manufacturing — and reaping double-digit sales growth.
More fragrances are now sold through digital channels than in store, posing challenges for the traditional ‘try before you buy’ playbook. As channels like Amazon and TikTok Shop pick up speed, brands must adapt to a new reality.
Nimble niche perfumers like Xinú, Perfumérica and Laguna Cyprien are riding a wave of popularity with domestic customers and overseas visitors, and finding that building global brands doesn’t always mean US expansion.
Parizaad Khan is a contributing writer at The Business of Fashion. Khan is a freelance beauty and lifestyle editor based in New York.
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