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Agenda-setting intelligence, analysis and advice for the global fashion community.

One of These Companies Could Be the Next Hair Care Giant

Indie hair care brands are tempting conglomerates with their next-gen products and fast-moving ethos, but the current big beauty landscape lacks a dominant player. Firms like Wella Company, Henkel and L’Oréal are all vying for the top spot.
Hair care brand K18 is part of the prestige category's boom.
Hair care brand K18 is part of the prestige category's boom. (K18)

In a world where so much is available at the touch of a button, there is one universal human desire that many still find elusive: a good hair day.

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Further Reading

The Indie Brands Taking Latino Hair Care Global

Over the last decade, a slew of Latino-founded indie brands have tapped into underserved consumer demand in the US and Latin America. But growing means scaling brand awareness and securing investment to take on the big players.

Prestige Hair Care’s Shampoo Problem

In recent years, prestige hair care has begun to grow at a faster rate than its mass competitors. The only problem: Shoppers still want drugstore shampoo.

In Hair Care, Stylists Are the Real Influencers

Against a cooling market and a competitive online landscape, brands are doubling down on their professional credentials to stand out. Leveraging hair stylist support takes consultative work and planning.

About the author
Daniela Morosini
Daniela Morosini

Daniela Morosini is Senior Beauty Correspondent and Special Projects Editor at The Business of Beauty at BoF. She covers the global beauty industry, with an interest in how companies go to market and overcome hurdles.

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One of These Companies Could Be the Next Hair Care Giant

Indie hair care brands are tempting conglomerates with their next-gen products and fast-moving ethos, but the current big beauty landscape lacks a dominant player. Firms like Wella Company, Henkel and L’Oréal are all vying for the top spot.


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