Karla Otto PR
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What Is Buzz Worth?
Many fashion brands have prioritised manufacturing viral moments meant to create chatter online. But that alone can’t be the foundation of a brand’s marketing strategy.
What Is Buzz Worth?
Many fashion brands have prioritised manufacturing viral moments meant to create chatter online. But that alone can’t be the foundation of a brand’s marketing strategy.
The Independents Acquires Atelier Athem
Fashion PR giant The Independents Group has acquired Atelier Athem, a Paris-based scenography firm.
The Independents Acquires Atelier Athem
Fashion PR giant The Independents Group has acquired Atelier Athem, a Paris-based scenography firm.
Independents Acquires Bureau Betak at Valuation North of $70 Million
The events production company known for staging some of fashion’s most impactful shows generated more than $100 million in 2019. The deal is a bet on the return of big physical fashion events, albeit with a digital dimension.
Independents Acquires Bureau Betak at Valuation North of $70 Million
The events production company known for staging some of fashion’s most impactful shows generated more than $100 million in 2019. The deal is a bet on the return of big physical fashion events, albeit with a digital dimension.
Karla Otto Doubles Down on Influencer Marketing With New Acquisition
The global fashion agency is deepening its offerings in the influencer space, a bright spot during the pandemic.
Karla Otto Doubles Down on Influencer Marketing With New Acquisition
The global fashion agency is deepening its offerings in the influencer space, a bright spot during the pandemic.
Fashion PR’s New Reality
As clients cut budgets, the public relations firms that serve them are considering everything from reduced fees, salary cuts and layoffs to pivoting services and joining forces in order to stay afloat.
Fashion PR’s New Reality
As clients cut budgets, the public relations firms that serve them are considering everything from reduced fees, salary cuts and layoffs to pivoting services and joining forces in order to stay afloat.
Power Moves | Karla Otto Announces Co-CEOs, Valentino Names Chief Brand Officer
This week, Karla Otto is succeeded at her eponymous PR label by co-CEOs, while Valentino appoints its first chief brand officer.
Power Moves | Karla Otto Announces Co-CEOs, Valentino Names Chief Brand Officer
This week, Karla Otto is succeeded at her eponymous PR label by co-CEOs, while Valentino appoints its first chief brand officer.
A New Generation of Fashion PRs Steps Out
A number of mid- and senior-level publicists trained at traditional PR agencies are launching small consultancies promising a more individualised and holistic approach. What are the results?
A New Generation of Fashion PRs Steps Out
A number of mid- and senior-level publicists trained at traditional PR agencies are launching small consultancies promising a more individualised and holistic approach. What are the results?
BoF Exclusive | Karla Otto Merges with Asia-Based K2
The agencies are forming a new entity called The Independents, but will continue to serve clients under their respective brand names.
BoF Exclusive | Karla Otto Merges with Asia-Based K2
The agencies are forming a new entity called The Independents, but will continue to serve clients under their respective brand names.
This Week on BoF Careers: Karla Otto, LuxTNT, Grayscale
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.
This Week on BoF Careers: Karla Otto, LuxTNT, Grayscale
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.